To build a truly successful brand, any leader or entrepreneur will need satisfied customers. Customers who buy, buy again and even help refer a company need to be really happy with what it offers. That is why measuring customer satisfaction is so important. Take the time and strive to understand what your customer has to say about you. Did the product he purchased meet expectations? Did the service and support offered make him happier? Would he buy from you again? Ask these and other questions in a satisfaction survey and explore the possibilities for improving your products and services. A…