Unless you’ve been living under a rock, you’ve probably heard of SEO Marketing and content, particularly if you run a business. Content marketing is merely one aspect of an SEO strategy that may make or break your company’s success.
An SEO company in Boise can help you navigate the ever-changing world of SEO to ensure that your content and all of the other SEO bells and whistles are working properly, enabling you to focus on your business and everyday responsibilities. You may be interested in finding that there are four sorts of content that are presently flourishing, and a blend of each may be just what your business wants in the strategy that your SEO firm prepares.
Blogging
Blogging is a low-cost option for company owners to enhance their marketing, increase website traffic, and find new consumers. Here are some of the assets of starting a blog for your company:
Boost Traffic
Many more people will visit your website if you keep an active blog. Google favors websites with up-to-date material over those with out-of-date content. The more often you update your blog, the more visitors will visit your website.
Create Your Authority
Blogging is a great way to establish your authority and become a thought leader in your field. Producing high-quality articles on a regular basis will help you position yourself as an authority in your field. Increasing your trustworthiness will result in an increase in the number of consumers you have. The bulk of your customers will do business with you because they see you as an expert in your field.
Give Your Audience Something Beneficial
One of the most common mistakes businesses make is focusing only on their own products and services without delivering anything of value to the reader. If you have a blog, make sure it is filled with helpful material. You will boost client brand loyalty by generating excellent content. People will look for you when they need a collaborator if you establish yourself as an authority in your sector.
Creating Leads
Blogging is one of the most successful methods for acquiring new clients. Keep in mind that every person who visits your website is a prospective customer ready to be converted. Your blog posts might also help you grow your email list. Subscribers to your email list are leads that you may use for further marketing efforts.
Video Promotion
Video marketing is exactly what it sounds like. You use videos for marketing your products and services, educating your consumers, increasing digital channel interaction, and broadening your audience.
Videos are also a wonderful way to boost purchases. Incorporating videos into your landing pages may boost conversion rates by up to 80%. Another study found that using the word “video” in the subject line of an email increases open rates by 19%. These figures demonstrate how effectively videos work.
If you aren’t currently producing videos for your company, you should start right now. The best part is that making high-quality videos is now straightforward. On your phone, you can make high-quality 4k films.
Demo films, brand videos, event videos, educational videos, how-to videos, expert interviews, explanation videos, case studies, and customer testimonial movies are among the most successful marketing videos.
Another type of video that businesses should use is live video. Live videos are a wonderful way to show your audience the inner workings of your business. According to statistics, consumers watch live videos up to 8,1 times longer than other video types.
User-Generated Content
User-generated content (UGC) is any type of material provided by people rather than corporations. This material may consist of written words, videos, reviews, photos, and so forth. UGC is an excellent way to include your consumers in the development of your content.
Why should you be concerned about stuff generated by others? Here are the three most significant advantages of UGC:
According to studies, customers are 2.4 times more inclined to feel that information provided by other consumers is more legitimate than content created by the firm itself.
Gain the trust of others. The truth is that consumers trust other customers more than brands. When deciding where to purchase, 70% of customers look at user reviews. It is really beneficial when people hear favorable comments about your company from previous customers.
UGC has a big influence on what people buy and how they buy it. In fact, 80% of buyers say user-generated content impacts their purchase decisions.
Adding UGC to your content marketing strategy can help you boost brand awareness and revenue.
Podcasts Encourage Visitor Growth
A podcast is an accumulation of audio files that may be accessed on the internet. Podcasts have become increasingly popular over the past years. With content marketing, you should give as many entry points to your material as feasible. Customers may like to read blog posts, view videos, and listen to podcasts. You can enhance your conversions and return on investment by delivering these diverse forms of content.
Furthermore, podcasts are an excellent method to market your brand. They are a wonderful method for contacting a large number of people. It also makes communicating with the intended audience easier. Podcasts are also enjoyable to listen to. Podcasts are incredibly popular with their audience. According to a poll, 63% of 300,000 podcast listeners purchased anything the podcaster was providing.
Podcasts may also be easily created. You simply need a high-quality microphone and headphones to record your videos. You may publish the audio straight to your websites or distribute it to your audience via email. You may also store and share your audio files using a podcast host.
Choose the type of content marketing that will produce the best outcomes for your company. Conduct frequent assessments to discover which types of content marketing provide the best ROI.
Summary
As you go through this list, you may discover that you can give one or more of these content boosts to your firm. Determine the best method with your SEO team and how you can collaborate for the organization’s advantage. Finally, you may elect to delegate all of your SEO marketing needs to your SEO team, but it is still critical that you comprehend the services offered.
The Bear Fox Marketing team has over 40 years of expertise and is glad to discuss your growth targets and desires. Visit www.bearfoxmarketing.com to learn more about our services. We look forward to hearing from you.
