This article is helpful for retailers to learn about the importance of design packages and its capabilities of rendering delight to the consumers. Consumer packaged goods are rendered successful or failed on the basis of split second consumer decisions being taken during the sales process. Retailers of all natures determine placement, promotion, and pricing to meet customers’ needs. When these two aspects interact, their messages can often be ambiguous, vague priorities and success metrics at odds. Here are the secrets of acing these odds like pro like Netpak.
- Understand the retail business
As packaging companies are focused on manufacturing and packaging performance, they start focusing on issues that render the retail sector successful. Retailers discuss topics like sell-through, planogram development, syndicated data, and seasonality but are still not well versed with the packaging experts. Learning and understanding what renders the retail sector successful is the primary step to raise the company value to the supply chain as well as retail partners.
- Buyers should be your only focus
Most packaging departments have steered cleared from procurement department or least involved just for the sake of building relationships with the marketers, co packers and fulfillment houses. This tactic may have worked for them but retail buyers are still not in the same place as the industrial procurement department. Retail buyers have an essential role and are evaluated directly on the basis of the sales success of the products bought. But usually, packaging is overlooked which needs to be fixed.
- Determine the right price point
Retailers tend to focus the right items to the right customers at right prices via the right channels. When packaging department builds packaging options for retail, they need to remember the price a consumer will pay for the product as it helps in determining the essential costing variables in the supply chain of the item.
- Increase the profile of the packaging
Retailers must deem themselves separate to trigger repeat buying trips and packaging plays an important role. Ease of use, distinctive branding, performance enhancements etc. these elements help in solidifying the share of short attention spans of the consumers. Aligning these enhancements with the proper cost considerations can offer a reason to consumers to choose one retailer over another.
Last but not the least, never pretend like a know-it-all until you have invested your time in seeing the changes being implemented. When you keep a keen eye, your creativity will soar to the next level and you may also find more solutions to enhance the bottom line and benefit yours as well.
